The long-awaited MAD festival is fast approaching and you are completely lost? Don’t panic, we are here to guide you. In this article, you will find all the information you need to get to the festival, what to bring, what to see and even what is FREE for the duration of the festival!
THE ESSENTIALS
Entrance to the MAD festival is completely free, so you don’t need to bring any tickets. On the other hand, if you want to encourage the brands in the MAD Shoppe pop-up zone or even treat yourself in the food truck zone, you will need your credit card, debit card or cash.
Otherwise, here are some other essentials you should bring to make your experience unforgettable:
-Your phone to take a ton of photos in the many areas dedicated to this purpose.
-A valid ID with photo to enjoy our 4 bars located throughout the festival site.
-Sunscreen and an umbrella to protect you from the weather.
-A reusable water bottle that you can fill for free in the fountains on the site.
–A make-up touch-up kit to be flawless at all times.
-Your best hat and your best sunglasses so you don’t burn in the sun.
-The most MAD outfit you’ve ever worn.
-Your best smile.
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HOW TO GET TO THE FESTIVAL?
The festival is located in the Quartier des Spectacles, on Place-Des-Festivals, in the heart of Montreal, between Sainte-Catherine Ouest and Maisonneuve streets.
You can get there very easily by:
-Metro green line, to Place-Des-Arts station. We advise you to buy the Unlimited Weekend ticket which allows you to use the metro, bus, train and REM between Friday 4 p.m. and Monday 5 a.m.
-Bixi, to Place-Des-Festivals (terminal at the corner of Président-Kennedy Avenue and Jeanne-Mance Street).
-Walk ! It’s always better for the planet if you’re able to do it 🙂
PRACTICAL INFORMATION ON PROGRAMMING
The MAD festival takes place from Thursday August 24, 2023, until Sunday August 27, 2023 inclusively.
–Thursday, doors open at 2 p.m. and Friday to Sunday, doors open at 12 p.m. The entrance to the festival is located on Saint-Catherine W. Street and the exit on Jeanne-Mance Street.
–Fashion shows start every day at 5:30 p.m.
–The festival ends every day with a musical artist at 11 p.m.
–The programming is continuous and you will be able to alternately attend fashion, music and dance performances.
–You can consult the complete program here and add the shows you don’t want to miss to your personal calendar.
This year, the M.A.D festival is hosting several new features, including a “shoppable” show by the M.A.D Shoppe (Thursday, August 24 from 8 p.m. to 8:30 p.m.), as well as a show bringing together several Argentinian designers invited to Montreal for the occasion (Friday, August 25 August from 5:15 p.m. to 5:30 p.m.).
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FREE STUFF AT THE FESTIVAL
In addition to completely free entry to the festival for 4 days, M.A.D has other surprises in store for you!
Dans Un Jardin
You will be able to taste a selection of herbal teas with delicate and beneficial flavors.
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Lambert
With any purchase, you will receive a free pink gym bag or an Ooya drink.
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Kiehl’s
Locate the Kiehl’s nomadic kiosk and receive personalized samples specially adapted to your needs and skin type.
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Bombay Sapphire
Visit the Bombay Sapphire kiosk for a free tasting of their gin.
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Dailystory X Café Noma
The first 50 customers to show up at their booth in the MAD Shoppe pop-up area will receive a free coffee each day of the festival.
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Rubicon
Receive a free sparkling juice at the Rubicon Kiosk.
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Oraki
Participate in a contest and win surprises.
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To find out what to do at the M.A.D festival in real time, follow us on Instagram at @madfestivalofficiel!
