M.A.D. Festival is an annual event created by the M.A.D. Collective that celebrates creativity and diversity in downtown Montreal. Over the course of several days, the festival offers a multitude of artistic and cultural activities, ranging from live music to dance, visual arts, fashion and more. With over 550,000 festival-goers each year, the M.A.D. festival is a showcase for emerging artists, local designers and international icons who come to share their passion with the public.