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M.A.D. Experiences



Succumb to the fun and relaxed atmosphere with a drink. Our 4 bars are located at key points around the site, allowing you to satisfy your cravings while not missing out on any of the performances. The ideal place to quench your thirst while listening to the lively music of the Festival M.A.D.

ON THE MENU: Milton Cider, Bombay Gin and Tonic, Les Îles spritz, Unibroue Beer, Clever Mojito and Clever Moscow Mule.



Whether you’re a sweet or savoury eater, you’re certain to find something to suit your taste among our delicious selection of foodtrucks.

La Boîte à Crêpes offers a tempting variety of sweet and savoury crêpes. Give in to the temptation of these gourmet delights that will satisfy all your cravings.

Mi Corazón, 100% vegan, will be offering food with accents from all over the world, offering a culinary journey of the tastiest and most ethical flavors.

Saint-Houblon is celebrating our heritage through a menu of local delicacies. Taste the authentic, comforting flavors of Quebec cuisine, prepared with love.

MIGNON will satisfy your sweet tooth with its churros. Their crunchy, deliciously sweet pastries are a sure way to charm you.

Shaka Vibes, for freshness and vitality lovers, serves smoothie bowls for those perfect energy breaks.




Can you guess if our M.A.D. Shoppe products are produced in Quebec, manufactured in Quebec or designed in Quebec? That’s the challenge from Produits du Québec! This fun initiative promotes local economy.

Scan the shop’s QR code with your cell phone and you’ll be presented with a specific product. Guess about its conception and participate in our bean bag toss game. If all the stars are aligned for you, you could win M.A.D. Shoppe gift cards, cotton candy, popcorn… Play away !




Dans un Jardin is a Quebec-based company that strives to combine quality and eco-responsibility. With their presence at the festival, you’ll be treated to a sensory and gustatory escape.

Let yourself be tempted by a selection of free herbal teas with delicate, beneficial flavors.

Discover their unique fragrances, inspired by nature and crafted with passion at their perfume bar.

Stand de sacs vegan de la marque Lambert




Once again this year, strolling past Lambert may mean taking advantage of exclusive discounts, free gifts and lots of other surprises that we’re keeping a secret until the end.

As well as discovering the new summer collection, don’t miss this opportunity to mix style and eco-consciousness with their high-quality vegan leather bags.




ORAKI offers products made in Quebec from recycled materials and natural fibers. For the first time, the brand will be offering exclusive discounts on its new collection.

But don’t worry, if you’ve fallen in love with a piece from the old collection, designer Cynthia has you covered.

You’ll have the chance to keep a souvenir thanks to the photobooth, where you can take part in a contest to be announced on location.




As you can imagine, the environment is very important to the M.A.D. Festival. That’s why our partner Cadillac is proud to present the latest generation of its 100% electric Lyriq SUV. With a range of 505 kilometers, the Lyric is no obstacle to long-distance travel.

Come and visit the Cadillac team to discover all its features and take a closer look.

Stir Your Senses with Bombay 


Prepare to have all your senses stimulated.

Join BOMBAY SAPPHIRE by embarking on a two-part sensory adventure.

First, step inside our one-of-a-kind 3D sensory experience to awaken the senses. The “Stir Your Senses” cube takes you on a 360 journey through Bombay’s avant-garde citrus garden to awaken your senses. This will manifest the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin.

Once you’ve travelled through our garden join us for an array of intriguing Bombay cocktails made with our classic Bombay Sapphire London Dry Gin & newest Bombay Citron Pressé.




Relax and have fun in our family zone! We’ve got an entertaining program planned for you, with activities for all ages. Make yourself comfortable and enjoy a calmer, friendlier but still festive atmosphere.

We’ve got water jets to escape the summer heat, where young and old can even come in bathing suits! A fun and refreshing atmosphere awaits you.




Meet Kiehls at their travelling stand, where a selfcare moment awaits you. You’ll have the chance to receive personalized samples, specially adapted to your needs and skin type. You can also buy your favourite products if you want.

Don’t miss this opportunity to pamper yourself!

Kiosque roulant distribuant des échantillons

PHOTO EXHIBITION (OFF-site) – ESG UQAM x Complexe Desjardins

(free) at the Complexe Desjardins

From August 13 to 27, the Complexe Desjardins is proud to present the fashion photography exhibition of students graduating from the ESG UQAM School of Fashion during the FESTIVAL M.A.D. in Montreal.

Inspired and nourished by their deep reflections on our social issues (climate change; eco-responsibility and responsible consumption; the integration of technology into the fashion industry; the quest for identity and self; going back to basics), these creations are also a reflection of the future aspirations of the next generation of talents who have every intention of shaking up the fashion industry.


* The M.A.D. Festival is not a producer, nor involved in the organization of the event and assumes no responsibility for the event.

PHOTO EXHIBITION (OFF-site) – Jean-Claude Poitras x SOFITEL Montréal Le Carré Doré


Until November, dive into the world of Jean-Claude Poitras for free by going to the Sofitel Montreal in the prestigious Le Mille Carré Doré district in downtown Montreal.

After an exceptional career as a fashion designer that will take him everywhere on the planet, Jean-Claude Poitras is now dedicated to the world of design without borders, with the pursuit of excellence, innovation and identity quest.



Onella is first and foremost an inspirational movement that celebrates life without smoke, so that we can make the most of every moment and every encounter.

We celebrate nature, inspiration, freedom and connection. Each quarter, discover a new theme capsule featuring an inspiring person who’s building a 100% smoke-free life.

Come and meet our ambassadors and test your knowledge on our interactive mobile game, to win one of our many prizes!

Vinyl Caravan


The eclectic sound of Vinyl Caravan Soundsytem djs is hypnotic without ever being predictable, and this year the M.A.D. Festival has given them carte blanche to make you dance and vibrate.

Vinyl Caravan Soundsystem is made up of 100% vinyl djs. Its guest members can best be described as vinyl hunters whose energetic performances are full of finesse.

You’ll even have the chance to store for a collector’s vinyl!

Meet them on the Place des Festivals :

Thursday, August 24, 2-6pm
Friday, August 25, noon to 11 p.m.
Saturday, August 26, noon to 11pm
Sunday, August 27, noon to 8pm



Throughout the M.A.D. Festival, Helmer is also exhibiting its world under the name Le monde d’Helmer. A retrospective of models that have been exhibited at various venues. Among the models, those that were presented at the Montreal Museum of Fine Arts (MBAM) as part of Nuit Couture during the Thierry Mugler exhibition in 2018. Still, the coat and large hat that was exhibited at Parliament in Ottawa for Black History Month in 2023 and in London in 2020 and two models presented at the fashion show. A must-see!