New artistic director, collection release, fashion week or even Super Bowl: Here is the MAD News for February 2023!


The fashion world is grieving Paco Rabanne


Also called the “metallurgist of fashion”, the Franco-Spanish designer, Paco Rabanne, died at the beginning of February at the age of 88.


It was in 1965 that he revolutionized couture by creating dresses without the aid of needle and thread. These dresses made entirely with Rhodoïd plates (plastic material) fixed by metal rings will cause a sensation among the it girls of the 60s such as Brigitte Bardot, Jane Fonda or Françoise Hardy. This is how he participated in the rise of the Space Age alongside André Courrèges and Pierre Cardin, who also created collections with futuristic inspirations.


In 1968, he created the “most expensive dress in the world” worn by Françoise Hardy at that time. Made from gold plates encrusted with diamonds, this imposing piece of metallic clothing weighs almost 38 kg!


In short, you understand that the creations of Paco Rabanne will remain forever engraved in our hearts. Moreover, we also love the collections of the brand’s current artistic director, Julien Dossena, which pay tribute to him to perfection.



Pharrell Williams becomes the new artistic director of Louis Vuitton


Since the death of Virgil Abloh, former artistic director of the luxury house, no one had yet been appointed to this position to develop Louis Vuitton’s men’s collections. It was on Valentine’s Day that the news broke: singer Pharrell Williams will succeed fashion genius Abloh.


But why him? Pharrell is best known as a singer-songwriter, but he is also a great fashion and art visionary. Like Virgil, he mixes the worlds of music, art, fashion and even skateboarding, to create unique works that are in line with the cultural and creative vision of Louis Vuitton. He has already collaborated with the French house and created his own brand in 2003, Billionaire Boys Club.

So, are you excited to see what’s next ?


Indigenous designers shine at Milan Fashion Week 


From February 21 to 27, 2023, Milan Fashion Week took place. During the week, the collections of Italian brands such as Fendi, Diesel and Prada were unveiled on the runways. But this year, the spotlight is on six Indigenous designers from Canada who had the chance to present their collection at a luxury trade show called White Milano.


Organized by Sage Paul, founder of Indigenous Fashion Arts, the initiative aims to showcase the Indigenous fashion community and their creations, both traditional and unconventional. The creators were Lesley Hampton, Erica Donovan (She Was a Free Spirit), Evan Ducharme, Justin Louis (Section 35), Robyn McLeod and Niio Perkins. It was also important for Paul to represent the 3 Indigenous communities in Canada:  the First Nations, Inuit and Métis.



Eliza Faulkner launches her new SS23 collection: Toile de Joy


Since 2012, Eliza Faulkner has been designing and making ready-to-wear collections in a small workshop in Montreal. Feminine and bold, her creations are the delight of many people who were impatiently awaiting the spring-summer 2023 collection!


Toile de Joy is a reinterpretation of Eliza’s graduation collection, inspired by the film Marie Antoinette by Sofia Coppola. As the name suggests, the new collection features a Toile de Jouy pattern on gorgeous dresses and corsets, but also vibrant colors that really have us looking forward to summer.

Candy Corset Blue Toile De Jouy                                                                    Tessa Dress Lilas Linen




RELUXE: Luxury to help women in difficulty



La campagne RELUXE est lancée ! Événement annuel qui allie la philanthropie, le shopping de vêtements et accessoires de luxe et les belles rencontres, RELUXE est une initiative qui vise à soutenir la cause de l’organisme Le Chaînon, qui est de venir en aide aux femmes en difficulté au Québec.


How to get involved?


It’s simple ! Until the end of April, give your luxury clothes and accessories a second life by dropping them off at 815 rue Ontario Est, suite 100, Montreal. All donations will be sold at our pop-up organized at the WIP from April 28 to 30, 2023 and all profits will be donated to the organization le Chaînon in order to shelter, listen to, help and feed women in need.


During this event you will have the chance to shop brands such as Chanel, Prada, Gucci or even Denis Gagnon, Ève Gravel and Michel Desjardins at affordable prices in order to make luxury accessible, while supporting a good cause.


Finally, by participating in our exclusive evening to mark the opening of the pop-up on April 27, you are also helping to improve the lives of thousands of women in need. The ticket (on sale here) is $100 and includes access to the event, cocktails and appetizers, performances and above all, a good atmosphere! The profits raised during the evening as well as through the sales of the pop-up will be donated directly to the organization Le Chaînon.


Some statistics


  • A pair of boots sold for $140 at the RELUXE pop-up can provide up to 300 meals to women in need.
  • In 2 years, over $108,000 has been raised through donations and sales.
  • Approximately 850 women in need are helped by Le Chaînon each year.
  • Over 60% of the residents live with a mental health issue and 58% live with a physical health issue.
  • 30% of the women who come to Le Chaînon have no income.
  • 1 out of 3 women who have used the services of Le Chaînon have experienced domestic violence.
  • 66 women per day are sheltered and accompanied.
  • 9700 calls for help are handled 24 hours a day.
  • 6500 meals are prepared per month.

Give meaning to your style: participate in the RELUXE initiative to help these women in need!


An exhibition featuring female artists arrives at the MMFA


In need of a trip to the museum? Luckily, the Montreal Museum of Fine Arts offers us a new exhibition highlighting design works by Canadian and American female artists. Parall(elles): another history of design highlights the important contribution of women to the world of design by exhibiting nearly 250 works and objects dating from the middle of the 19th century to the present day. Ceramics, glass, silversmithing, jewelry, textiles, furniture, consumer products, graphics, fashion and interior decoration: immerse yourself in the world of these women who have long been underrepresented in history, but who today finally have the recognition they deserve!


Riri’s big surprise at the Super Bowl


Is she pregnant? Who’s the guest? What is she wearing ? These are all questions we asked ourselves during the Super Bowl halftime on February 12. As you probably already know, it was Rihanna who was in charge of setting the mood during the most anticipated football game of the year. After several years without taking the stage, she managed to impress us as much with her performance as her announcement of a second child. But above all, what fashionistas were dying to know is which designers had the chance to dress her.


Shortly after her performance, the information came out: it was Jonathan Anderson for Loewe who imagined her monochrome look, consisting of a bustier and an open red jumpsuit, which accentuated her round belly. She later donned an oversized Alaïa coat, which some say paid homage to André Léon Talley, the first black man to serve as creative director for Vogue magazine. One thing is certain: we can’t wait to see Riri’s next maternity looks!



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